Media Releases


Humble Beginnings USA takes on Side Chick

ATLANTA [October 17, 2022] – Humble Beginnings USA, one of the nation’s fastest growing Black clothing apparel lines has partnered with @Krystal & @Rayj on the release of their Krystal Side Chik® Sandwich. Humble Beginnings USA created exclusive letterman jackets to honor the occasion. 

Worn by rappers, college preps and R&B stars alike, the denim jacket is a symbol of urban America - one that represents change, defiance, independence and freedom.

The clothing line announced its partnership with Krystal Restaurants to promote the popular item along with social media influencer Brittany Renner and singer/actor/entrepreneur Ray J as a brand strategist, and rapper 2 Chainz is Krystal's new head of creative marketing.

“We are taking our high-end denim clothing line to a new level,” said Humble Beginnings USA Founder and CEO Donald Jumper. “Our clothing line is unique. It’s unique to the individual. It represents where you are and where you’re from, whether it’s the southside of Chicago or the Old Fourth Ward of Atlanta.”

Since 2017, Humble Beginnings has forged a reputation as a Jeansmith of denim jackets - creating apparel which allows you to express yourself, your up-bringing, and your passion. Crafted in the soul of Atlanta Georgia. Humble Beginnings represents the People, our struggle, our journey and achievements.

When you say “old-school” hip-hop style, most people will think of one group: Run D. M.C. Their uniform of straight-leg denim, unlaced adidas Superstars with a popped tongue and Cazal eyewear became the stuff of subcultural legend.

Humble Beginnings has recreated unique high-end quality jackets of self-expression that can be passed down for generations. In fact, their designers have taken it to another level.

The letterman jackets feature brass branded metal buttons. These iconic essentials truly look good on everyone, even when sized up or down and it gets better over time from natural wear, like well put together genuine leather. It perfect for a night out on the town.

“Krystal Restaurant is a popular place to grab a bite with your side chick after the clubs. It’s the open late night go to sandwich spot in cities across the country,” said Jumper. 

 While other fast-food restaurants have been fighting for America’s top chicken sandwich, the Krystal Side Chik® is totally ok with being the hot little piece on the side. This year, Krystal is celebrating 90 years of serving up their iconic burgers.


For more information on Humble Beginnings USA, visit or call 404.388.0921. Check the brand out on Instagram: HumbleBeginningsUSA and on Facbook: Humble Beginnings USA

About Krystal Restaurants LLC

Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but over the years, they've never been afraid to innovate.


Krystal has grown to be in 10 states with nearly 300 restaurants and continues to deliver a one-of-a-kind taste experience through their unique menu items that are offered at a great price. The company's Atlanta-based Restaurant Support Center serves a team of more than 3,500 employees. In 2019, the company was selected to USA Today's Top-10 Best Regional Fast Food List. Krystal has also been named one of the "Most Craveable Burgers" and in 2022 was named a "Breakout Brand."